Tourism
Co-Op Grant

Information / Application

The purpose of the Carbon County Office of Tourism Co-Op Grant Program is to assist in stretching your out-of-county marketing dollars as well as providing an opportunity to assist with brick and mortar or infrastructural projects which enhance a visitor experience. The main goal of this funding is to increase revenues in both Transient Room and Restaurant taxes. This program is overseen by the Carbon County Office of Tourism. Positive recommendations are given by the Carbon County Tax Advisory Board with final approval by the Carbon County Commission.

Economic Development &
Tourism Director

(435) 636-3295
cced@carbon.utah.gov

DEPARTMENT(S)

Tourism

Tourism Specialist

(435) 636-3701
carbon.travel@carbon.utah.gov

Qualified Applicants

Qualified applicants must be located in Carbon County, Utah and be one of the following:

  • City
  • Town
  • Community
  • Business Group
  • Community Organization
  • Non-Profit Organization

Grant Guidelines

Carbon County Office of Tourism Co-Op Guidelines

The purpose of the Carbon County Office of Tourism Co-Op Program is to assist in stretching your out-of-county marketing dollars as well as providing an opportunity to assist with brick and mortar or infrastructural projects which enhance a visitor experience. The main goal of this funding is to increase revenues in both Transient Room and Restaurant taxes. This program is overseen by the Carbon County Office of Tourism.  Positive recommendations are given by the Carbon County Tax Advisory Board with final approval by the Carbon County Commission. Qualified applicants must be located in Carbon County, Utah and be one of the following:

  • City
  • Town
  • Community
  • Business Group
  • Community Organization
  • Non-Profit Organization

Application: There is no limit to how many projects an applicant may apply for. In the instance that multiple entities are applying cooperatively, please select one entity as the primary point of contact. Eligible Projects include:

  • Digital Media: Email marketing, banner ads, social, Google ads, website ads, design, or updates
  • Print: Newspaper, flyer, direct mailer, banners
  • Broadcast Media: cable, TV, radio
  •  Publications: Magazine, Guides
  • Accommodations for judges, umpires, special guests
  • Event location rental
  • Out of Home: Billboards, outdoor advertising, bus, posters
  • Tourism Enhancement projects inside Carbon County including “brick & mortar” or infrastructure projects which enhance tourism in the area.  

Deadlines for applications:

Applications will be accepted beginning January 1-March 31.  All applications will be presented at the April Tax Advisory Board Meeting and applicants are encouraged to participate in person or electronically for questions and general discussion purposes.  For those events which may occur prior to the April meeting, applicants are encouraged to apply and will still be given fair consideration for support based on their hosted event.  If this does occur, it would be expected the applicant should expect to include a final report along with their application so the Board can determine support accordingly.  There is no guarantee of support for events hosted previous to the grant timeline.  This process should allow the Board to evaluate all projects simultaneously and to make better decisions regarding funding distribution.  Of note, tourism enhancement projects must be completed in the same calendar year in which they were applied for.

Applications must be filled out completely, including an overall budget for the event or infrastructure project.  Incomplete applications may be excluded from consideration.  The Tax Advisory Board does reserve the right to entertain other applications outside of this timeframe only with Commissioner approval in the event of a new event or project not previously anticipated which is perceived to be highly impactful to Carbon County tourism.

Criteria for Application Funding Review:

  • New events will be given priority over established events.  An established event is one which is 3+ years.  The only exception are those events which are defined as “pay to play” in which the event sponsor must pay a fee in order to host the event in Carbon County.
  • Nonprofit organizations will be given priority over for-profit organizations.
  • Events which are of greater duration are considered more attractive due to overnight stays, restaurant services and other purchases which drive sales tax dollars.  
  • Events attracting people to the area are of high consideration.
  • Any conflict of interest between an event application and a Board Member will result in the Board Member recusing themselves when voting.  

Payment, Reporting, & Requirements:

All Tax Advisory Board positive recommendations for funding will be presented to the Carbon County Commission for final approval. After final approval from the Carbon County Commission, a written Agreement will be issued to all recipients of funding.  This Agreement will be issued no later than the last day of December of the current year.

 In the case a project or event award totals more than $2000.00, Payment will be made in two installments:

  1.   After the Award Agreement is signed, the recipient must invoice “Carbon County Office of Tourism” for 50% of the grant award amount. This request must be made within 30 days of the grant award. If the request is not made, all funds for this application will be forfeited.
  2.   The remaining 50% will be awarded upon completion of the project and final report. The final report must be completed within 30 days after the event or project is complete to receive the reimbursement of expense. Failure to complete the final project and reports may affect applicant’s eligibility for future funding.

Changes to Project: In the event that applicant has unforeseen changes to the project, the applicant must notify Carbon County Office of Tourism for approval of the project change.

  1.   Carbon County Office of Tourism and its council have ultimate discretion over the content and placement of any event advertising and official Carbon Corridor logos. 
  2. All advertising needs to be given to Carbon County Office of Tourism for review and approval two weeks prior to distribution.
  3.   Carbon Corridor official logo will be required to be on all advertising and print materials.

Timeline:

  •  Submission Deadline: 30 days prior to event, event promotion, or start of project and a minimum of 7 days prior to the scheduled Carbon County Tax Advisory Board meeting.  
  • Applicants must attend the first board meeting scheduled after the submission date for an interview.
  • Positive recommendations by the Carbon County Tax Advisory Board will be presented to the Carbon County Commission for final approval.  
  • Grant Awards are announced after the Carbon County Commissioners have reviewed and approved the application in their bi-monthly meeting and contracts are signed. 

Grant Application

FAQ

  • Can I apply for funding every year?
  • Can I apply for multiple events?